Companies partner to integrate deal flow into WOWIO eBooks, Comics, and digital properties

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StudioW Announces Launch of EBook Novel ABOVE
Inaugural 4-book series kicks off multi-modal distribution plan for subsidiary Carthay Circle Publishing
 
LOS ANGELES, March 7, 2013 – StudioW, a digital media company specializing in the creation and monetization of rich media content developed from books, comics and original published material, announced today the release of the eBook novel ABOVE under the company’s newly-formed publishing label, Carthay Circle Publishing.  In a string of “firsts ...

August 7th, 2012 - Brian Altounian, CEO, talks about WOWIO with his NorCal Investor Group.

View WOWIO Investor Update on YouTube

Brian Altounian, Chief Executive Officer of Studio W/Wowio recently sat down with Donald Baillargeon of MoneyTV to discuss the status of the company's S-1 filing. Brian provides an update for all shareholders on where the company is currently at in the filing. Also discussed are other paths that the company hopes to engage in to create a greater value for investors.

View Brian's interview on YouTube at Wowio Filing S-1 "Imminent" - MoneyTV ...

On this week's MoneyTV show with host Don Baillargeon, Studio W/Wowio CEO Brian Altounian discusses the detailed progress and timeline for the filing of the company's status on the S-1. He talks about the ebook patent the company holds and how significant it is becoming with recent events in the industry.

See this week's episode here: Wowio Filing S-1 MoneyTV with Donald Baillargeon

According to a survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient publishing processes. While saving money by increasing productivity and reducing expenses is an important part of gaining a positive ...

Besides just looking out the window, you could tell the sun had finally come out in Austin when it became a lot easier to just move through the corridors of the Austin Convention Center. The sun got people out of the hallways and lifted everyone’s spirits. It also let people concentrate a bit more on SXSW’s ongoing mashup of technology-driven new business paradigms and new social practice---rather than the endless and justifiable complaints ...

Publishers should set their own prices for e-books, according to a panel at this year’s SXSW conference in Austin.

By forcing prices upon books and publishers, Amazon has been setting the terms by which e-books are sold and thereby determining the income they bring in, said Brian Altounian, CEO and president of digital distribution platform WOWIO, Inc. The company seeks to give publishers the tools to account for what e-books cost them to produce ...

On this week's show with host Don Baillargeon, WOWIO CEO Brian Altounian discusses preparation for travel to Austin, TX for the annual SXSW Interactive Festival where he will be speaking on a panel about the transformational models of publishing.  He also discusses the march toward the public market for the company as well as the new Studio W branding initiative the company is undergoing.  Ads in eBooks are still on the company's sightline ...

CEO Brian Altounian speaks on panel about the transformation of book publishing models     

LOS ANGELES, March 9, 2012  – WOWIO, Inc., evolving from its original format as an eBook distribution platform, announced today that it is launching its newly-revamped business model as digital content strategy expert and rebranding itself as “Studio W.” The company plans to focus on the monetization of content through the creation of custom brand strategies with distribution across multiple channels.  Starting with ...

STUDIO W LAUNCHES CAUSEBOOKS CAMPAIGN ON WOWIO

Celebrity Partners Use Social Media to Promote Literacy and Support Charities through the Download of Free eBooks

LOS ANGELES, February 23, 2012 – Studio W, an emerging leader in the creation, production, distribution and monetization of digital entertainment, announced today the launch of a socially-conscious eBook campaign on its WOWIO.com eBook distribution platform. The program, dubbed CauseBooks, is an innovative digital marketing opportunity that leverages the power of ...

WOWIO CEO Brian Altounian discusses the company's efforts to take the company to the public market via a direct registration (S-1) filing process with the SEC.  MoneyTV's Host Don Baillargeon celebrates the 750th episode of the weekly series and asks about WOWIO's expansion and growth plans beyond the eBook landscape.  This week's episode was carried on CNN's iReport website.

Watch the episode here:  http://ireport.cnn.com/docs/DOC-737683

From NPR's On The Media.

Transcript of radio interview with WOWIO CEO Brian Altounian.

You might think it's blasphemy to put advertisements in books, but it's happening. Still, advertising in analog books simply isn't very effective.  Digital advertising, with its ability to personalize ads and track who's buying what, may make placing ads inside e-books more effective than advertising inside traditional books. WOWIO is already putting personalized ads at the ...

Los Angeles, CA (PRWEB) June 10, 2011

WOWIO, Inc., the holder of a US Patent for providing targeted advertisements in electronic books and operator of several online destination sites, announced today that it has secured advertising partnerships with a number of leading brands, successfully bringing online value propositions to traditional offline advertisers. In addition to previously developing advertising campaigns for Fandango, Maxim Magazine, ABC Television , DirecTV and other national brands, WOWIO has now also successfully ...

WOWIO’s patented platform drives higher levels of response for online branded campaigns than traditional advertising offerings.